Ambre Violet are my middle names, but I’m Adèle. After 5 years studying communication in Paris, and working for a couple, I returned to school to study fashion design. Fell in love with weaving, its rhythm, colors, using old knitting machines.

As much as I admired craftsmanship, I couldn’t ignore something else. Since high school, I’ve felt a deep sense of urgency about environmental issues. During my design studies, the awareness resurfaced hardly. Mass production. Mass consumption. And a handful of companies attempting to shift the system (that I could find).

When I began looking for a place to work that shared this priority, I struggled. Independent designers who might have shared these values couldn’t hire, and larger companies spoke about sustainability, but after digging deeper, it rarely appeared as the primary foundation. It felt secondary, never the starting point.

It made me wonder why aren’t projects built to be 100% rooted in respect for our environment from the very beginning? Why aim for 50, 60.. % instead of embedding care at the core and letting every decision stem from it? When intention is clear, solutions tend to follow.

A single pair of jeans requires more than 3.500 (1) liters of water, and yet you can buy one for 15€ - I mean.. think about it. Why do we need 4 collections a year, why this obsession for constant newness - do you grow to dislike your clothes over the years ? Probably poor design. If it’s good, your love grows.

I’m not blaming anyone (well I am), what I consume is far from creating 0 impact. But I try & the more I do, the easier in fact it becomes. It’s a complex issue, of course. Yet, having worked with global brands striving to become more sustainable, I repeatedly saw margins outweigh impact. Profit prevailed. Didn’t make sense.

Why are we still producing fabric, when so much already exists? There are enough clothes on the planet to dress the next 6 generations (2). Clean the mess, instead of adding to it. It may sound idealistic, perhaps naive, but I believe it’s possible to create differently, while staying fun, looking good, in lasting quality, at a normal pace. If the intention is there. Mine anyway, at my scale. Keeping things simple.

SOURCES
1 UNDP (2025)
2 British Fashion Council (2023)